This book questions the simplistic view that convenience food is unhealthy and environmentally unsustainable. By exploring how various types of convenience food have become embedded in consumers' lives, it considers what lessons can be learnt from the commercial success of convenience food for those who seek to promote healthier and more sustainable diets. The project draws on original findings from comparative research in the UK, Denmark, Germany and Sweden (funded through the ERA-Net Sustainable Food programme). Reframing Convenience Food avoids moral judgments about convenience food, and instead provides a refreshingly novel perspective guided by an understanding of everyday consumer practice. It will appeal to those with an interest in the sociology and politics behind health, consumerism, sustainability and society.

Peter Jackson is Professor of Human Geography at the University of Sheffield, UKHelene Brembeck is Professor of Ethnology at the University of Gothenburg, SwedenJonathan Everts is Professor of Human Geography at the University of Halle-Wittenberg, GermanyMaria Fuentes is Senior Researcher at the University of Gothenburg, Sweden Bente Halkier is Professor of Sociology at the University of Copenhagen, DenmarkFrej Daniel Hertz is a PhD student at Roskilde University, DenmarkAngela Meah is Research Fellow at the University of Sheffield, UK Valerie Viehoff is completing a PGCE at University College London, UK Christine Wenzl is a PhD student at the University of Bonn, Germany