Grace Makutsi's husband, Phuti, is in a bind. An international firm is attempting to undercut his prices in the office furniture market. Phuti has always been concerned with quality and comfort, but this new firm seems interested only in profits. To make matters worse, they have a slick new advertising campaign that seems hard to beat. Nonetheless with Mma Ramotswe's help, Phtui comes up with a campaign that may just do the trick.