Many companies across the world are moving towards a culture of sustainability and are re-organizing their practices to be built around social and environmental considerations. Sustainable business has become a strong standard across industries, not just in terms of being "green," but also by being socially and ethically responsible. This very significant change in business practice is being mirrored by changes in higher education with courses on sustainability being integrated across business schools' curricula. Sustainability Marketing: A Global Perspective provides a new sustainability-oriented vision of marketing for the twenty-first century. It has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be integrated into marketing decisions through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4 Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of online materials is provided on a BCS including: PowerPoint slides, discussion questions and possible answers, review questions and possible answers, video, and a glossary. The authors have also developed a blog related to their book which can be found at: www.sustainability-marketing.com

The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom. FrankMartin Belz is Professor at the Technische Universität München (TUM School of Management). Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS).

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