The main purpose of the books is to assess the way the company is providing quality seed material to their customers as well as to know the market share, effective method of farmers adoption and constraints of dealers. With this study company will obtain necessary information like existing problems in sales and what are the requirements to improve the market status of Bt cotton varieties. Thus, this book is an essential reference book for all the personal who are working in the agricultural input marketing, students of the agribusiness management, company who are interesting to know their marketing share and performance of their products against competitor in the markets.

Mr. Nirav N. Khunt He did graduation in the field of agriculture and post graduation as a MBA(Agribusiness Management) from Junagadh Agricultural University. He has attended seminar / symposia. He is now working in the field of agricultural inputs marketing with reputed company in Gujarat.