InhaltsangabeIntroduction. Chapter One Ready: The Overview. Chapter Two Domain Knowledge: Where Did You Get Your Idea? Chapter Three The Market: How Big Is It, and How Fast Is It Growing? Chapter Four Lifecycles and Trends: How Are These Affecting Your Market? Chapter Five Your Competitors: What Are They Doing? Chapter Six The Experts: What Do They Say? Chapter Seven The Ready Checklist. Chapter Eight Aim: The Overview. Chapter Nine Research: Learning What You Really Need to Know. Chapter Ten Interviews: Getting to the Market Pain. Chapter Eleven Who Are You After? Finding Your Target Audience. Chapter Twelve Turning Data into Results: How to Practically Apply All That You've Learned. Chapter Thirteen Outside Help: Using Research Professionals. Chapter Fourteen Countdown: Preparing the Market for Your Product. Chapter Fifteen The Aim Checklist. Chapter Sixteen Fire: The Overview. Chapter Seventeen Sales and Marketing: Budget for It Chapter Eighteen The Details: Write Product Specs and Schedules Chapter Nineteen Fast to Market: Get a Market-Oriented Product Out Quickly Chapter Twenty Early Customers: Recruit Design Partners and Advisory Boards Chapter Twenty-One Showtime: Launch, Market, and Sell the Product Chapter Twenty-Two The Fire Checklist About the Author Index

InhaltsangabeIntroduction. Chapter One Ready: The Overview. Chapter Two Domain Knowledge: Where Did You Get Your Idea? Chapter Three The Market: How Big Is It, and How Fast Is It Growing? Chapter Four Lifecycles and Trends: How Are These Affecting Your Market? Chapter Five Your Competitors: What Are They Doing? Chapter Six The Experts: What Do They Say? Chapter Seven The Ready Checklist. Chapter Eight Aim: The Overview. Chapter Nine Research: Learning What You Really Need to Know. Chapter Ten Interviews: Getting to the Market Pain. Chapter Eleven Who Are You After? Finding Your Target Audience. Chapter Twelve Turning Data into Results: How to Practically Apply All That You've Learned. Chapter Thirteen Outside Help: Using Research Professionals. Chapter Fourteen Countdown: Preparing the Market for Your Product. Chapter Fifteen The Aim Checklist. Chapter Sixteen Fire: The Overview. Chapter Seventeen Sales and Marketing: Budget for It Chapter Eighteen The Details: Write Product Specs and Schedules Chapter Nineteen Fast to Market: Get a Market-Oriented Product Out Quickly Chapter Twenty Early Customers: Recruit Design Partners and Advisory Boards Chapter Twenty-One Showtime: Launch, Market, and Sell the Product Chapter Twenty-Two The Fire Checklist About the Author Index

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