Online trading is the recent scenario that had made the global products available in the local markets.Online shopping provides both utilitarian and hedonistic purpose. The wheel of slow innovation and the changes in the buying aspects made the development in the context of understanding Consumer Behavior. The major aspect with regard to the product and the websites are analysed. The invent of this online markets covers even the basic physiological needs on time thereby providing satisfaction at both the ends. The effects of Online buying and selling creates much inspiration to all age groups and creates artificial demand.This book starts from the understanding of Online Shopping and Consumer Behavior in relation to the product and website attributes.

Dr. M.Vidya is presently working as Assistant Professor in the Department of Management at Sri Krishna Arts and Science College. Having 8 years of teaching experience, completed Master's in Business Administration ,M.Phil, Doctorate, NET and SLET in management. Seven publications and 21 paper presentations in Conferences adds credit to the author.