The Indian auto industry is expected to be the worlds third largest by 2016 behind China and the US and will account for more than 5% of global vehicle sales as per IBEF. It is also expected to become the fourth largest automobiles producer globally by 2020 after China, US and Japan (India is currently worlds second largest two-wheeler manufacturer). Indian tyre market is driven largely by two & three wheeler tyres (53%), followed by passenger cars (28%) and commercial vehicle segments (16%). Tractor segment accounted for only 3% of the tyre sales in 2015-16. There were 39 companies (2014-15) in the domestic tyre industry as per ATMA and the industry is valued at around Rs 535 billion as of 2015-16 with the top 10 companies accounting for 85-90% of the market share. The export revenues stood at around Rs 100 billion. On the whole this book mainly emphasizes on the developments giant tyre companies in India.

Varun Kesavan a voracious and prolific writer by all means. Till date he has published fifteen books on various managerial domains. Similarly, he has published more than 300 articles in leading newspaper, journals, and websites.