Large demand of designer in China leads to students seeking a Western education in preparation for design careers in local market. Western universities increased in the population of overseas students to ensure their sustained survival in the global education market. However, does the design curriculum offered in Western cultures meet the needs of the local Chinese economy? Do they need to be different or not? And if so, what is an appropriate model within each culture? The research findings may be of interest to: government organisations, HE institutions, industry/employers, and/or for the areas of economic development and school development. Further, the research findings may be applicable to the question regarding whether to adapt or standardise design education, and is similar to that facing any organisation working in a global context.

Fang Bin Guo. MSc/PhD: Studied Industrial Design at University of Salford. Lecturer at Liverpool John Moores University, United Kingdom