Trumps Followers: A Socio-Semiotic Analysis uses semiotic theory, psychoanalytic theory, and sociological theory to analyze Donald Trumps followers and to understand what motivates them and explain why they behave the way they do when at his rallies. It makes use of ideas from Gustave Le Bons classic The Crowd, ideas from Freud about the psyche and social groups, and works by many other important scholars and writers. The book is written in an accessible style and is illustrated with many drawings by the author.

Arthur Asa Berger (Ph.D., University of Minnesota) is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than one hundred articles and eighty books on media, popular culture, semiotics, and humor. His books have been translated into ten languages.