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Public Relations Case Studies from Around the World (2nd Edition)

Valin, Jean / VanSlyke Turk, /
Erschienen am 01.07.2017
CHF 93,40
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In den Warenkorb
Bibliografische Daten
ISBN/EAN: 9781433134548
Sprache: Englisch
Umfang: 406
Auflage: 2. Auflage

Beschreibung

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practicefrom public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the worlds most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.