Fresh ideas can mean big profits--but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: decide which ideas are worth pursuing, adapt offerings from the developing world to wealthy markets, plan all-new ventures by testing and tweaking, tailor your efforts to meet customers' most pressing needs, make inexpensive products on a vast scale, measure and improve innovation performance, and avoid classic pitfalls such as stifling innovation with rigid processes.