Proven insights for jumpstarting your entrepreneurial career--and the hands-on tools you need to put them into action Now you can get the newly revised and expanded bestselling Disciplined Entrepreneurship and the hands-on companion volume, Disciplined Entrepreneurship: Startup Tactics, in one convenient bundle. Disciplined Entrepreneurship is an award-winning book that has helped hundreds of thousands of entrepreneurs improve their chances of success. Author and entrepreneurship guru Bill Aulet systematically walks readers through exactly how to create a successful startup. Inside, you'll find a proven 24-step framework that any entrepreneur can apply immediately. Pair that with the actionable field guide that is Startup Tactics, and you've got a one-stop resource for taking your business idea to the next level. Building on the ideas presented in Disciplined Entrepreneurship, Paul Cheek delivers a set of solutions for advancing your company to its next stage of growth, transforming your great idea into a functional, funded, and staffed startup. in Disciplined Entrepreneurship: Startup Tactics. From how to conduct advanced market research to how to build your first products and sell to your first customers, this down-and-dirty resource lets you maximize your impact with limited resources. With this bundle you can: * Gain an understanding of the craft of entrepreneurship, avoid the most common reasons for failure, and set yourself up for success * See why the best idea or product is no assurance at all that you will win--there is much more * Learn effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions * Discover methods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship and Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products.